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Professional Copywriting

Our Voice Development Process

Create A Winning Narrative

Gathering Information Phase

No. 1 — Gathering Information

First things first- we need everything you’ve got. The more, the better. We’ll have you complete the questionnaire, provide any and all available information from your previous website, and allow us access to any other written material- anything from brochures to manuals. We’re also curious to hear your thoughts on who you believe are your biggest competitors and how they pitch themselves. If needed, we may conduct a short interview so that we may better understand your brand and specific brand voice.


Comprehensive Analysis Phase

No. 2 — Comprehensive Analysis

Here, we’ll dig deeper and perform a deep ‘information excavation.’ We’ll investigate your competitors, both primary and secondary, to better understand what you’re up against. We’ll also search for news coverage, consumer insights and reviews, and may even attempt to understand the history behind your product. Lastly, we’ll perform advanced keyword searches to define what buzzwords fit your product best- so that we may better bring customers to your doorstep.


Develop Voice Phase

No. 3 — Develop Voice

Time to speak up! In the voice development stage, we’ll attempt to understand your company’s ‘personality.’ If your identity needs to be created or reviewed, we’ll help you understand what makes up brand voice and why it’s important. Our main goal here is to demonstrate your strong and attractive traits. This will better represent your business’ individuality- but also make your consumers feel a connection to you- ultimately giving your brand charisma.


Draft Proposal Phase

No. 4 — Draft Proposal

Based on all the provided information, we shape key messages in your company’s tone and deliver them in draft form. The information will be built into the design of the website, and this stage will only start to become clear when the wireframes are complete. We will then deliver your first draft. Please note, we not only welcome feedback and constructive criticism- we urge you to tell us everything you think and feel about the copy, as it will only help better your business.


Final Edits Phase

No. 5 — Final Edits

You didn’t think we’d launch the copy without your feedback, did you? At this point, we’ve received your feedback from the drafts, and we’ll discuss and complete any suggestions or edits desired. This step may have a few ‘back-and-forths’ until we have it perfect. Our priority is to get it right- so meeting your unique needs and paying attention to detail is crucial.


Where to next? (Continued Partnership) Phase

No. 6 — Where to next? (Continued Partnership)

Klik hopes to continue working with you and offers a few supplemental services if you are ever in need of another ‘cherry on top.’ We do provide hourly copywriting edits or reconstruction writing plans for any additions to the website. We also urge you to frequently update your content as SEO favors ‘fresh’ information in its organic search results. If this is something you might be interested in, please don’t hesitate to give us a ring.


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